{"title":"Beauty of Joseon","description":null,"products":[{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100ml","title":"[Beauty of Joseon] Radiance Cleansing Balm 100ml","description":"\u003cp\u003eThis product is a sub acidic cleansing balm, prevent your skin from getting dry even after washing your face.\u003c\/p\u003e\n\u003cp\u003eThis comes in a sherbet, balm texture that melts gently, effectively removing makeup and skin waste.\u003c\/p\u003e\n\u003cp\u003e3-Step Transforming: This product serves as a cleansing remover, cleansing oil, and cleansing milk; so wash your face in three steps from balm to oil to milk.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eUse the included spatula to scoop an appropriate amount of balm onto dry hands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently massage onto dry skin in circular motions to dissolve makeup, sunscreen, and impurities.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdd a small amount of lukewarm water to emulsify the balm into a milky texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContinue massaging gently, then rinse thoroughly with water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with a water-based cleanser for a complete double cleanse.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBest used in the evening as the first step of your cleansing routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor removing makeup and sunscreen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels congested or oily\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo dissolve excess sebum and impurities without stripping moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a double-cleansing routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor maintaining soft, hydrated, radiant skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eMassage gently around the nose and chin area for 30–60 seconds to help loosen blackheads and clogged pores.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dry, sensitive, dull, and combination skin needing gentle yet effective cleansing and hydration.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49012469039332,"sku":"10255173739","price":399.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1662034026.image_1634175148226_25001779604698.png?v=1779621778"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100ml","title":"[Beauty of Joseon] Green Plum Refreshing Cleanser 100ml","description":"\u003cp\u003epH 5.5: This product has pH level of 5 to 6 that protects the skin's protective barrier, helping maintain the balance of oil and water on the skin.\u003c\/p\u003e\n\u003cp\u003eIt removes skin waste without damaging the skin's protective barrier.\u003c\/p\u003e\n\u003cp\u003eThis product comes in a light gel texture to keep the skin moist even after washing your face.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eWet your face with lukewarm water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDispense a small amount of cleanser into your hands and work into a soft foam.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently massage onto the skin in circular motions, avoiding the eye area.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly with water and pat dry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with toner, serum, and moisturizer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse daily, morning and evening, as the first step of your skincare routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor removing dirt, excess oil, and impurities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels dull or congested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo maintain a fresh, balanced complexion without stripping moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a gentle exfoliating skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBefore applying brightening or hydrating skincare products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eUse as the second step after an oil cleanser for an effective double-cleansing routine that leaves skin fresh and smooth without tightness.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially oily, combination, dull, and sensitive skin needing gentle cleansing and mild exfoliating care.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49012469235940,"sku":"10255289183","price":319.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1662034022.image_1645414471253_25001779604689.png?v=1779621955"},{"product_id":"beauty-of-joseon-green-plum-aha-bha-toner-150ml","title":"[Beauty of Joseon] Green Plum AHA BHA Toner 150ml","description":"\u003cul\u003e\n\u003cli\u003e[Daily Exfoliating Toner] Green Plum Toner is ideal for use in the morning and evening during the first step of skin care to wipe away residual waste and smooth out the skin texture. After sufficiently moistening a cotton pad with toner, gently wipe the skin from the inside to the outside. It not only cleans up waste but also enhances the skin condition to facilitate better absorption of follow-up skin care products.\u003c\/li\u003e\n\u003cli\u003eHydrating Moisturizer: Enriched with 25% green plum water, this toner deeply moisturizes, leaving your skin hydrated and refreshed, while the power duo of Glycolic and Salicylic acid promotes natural turnover without irritation.\u003c\/li\u003e\n\u003cli\u003eKorean Beauty Wisdom: Infused with the essence of green plum, this toner is a testament to ancient Korean wisdom, harnessing the power of natural ingredients. Let the magic of green plum water, AHA, and BHA unveil the true potential of your skin, elevating your skincare experience to new heights.\u003c\/li\u003e\n\u003cli\u003e[AHA + BHA With a mixture of 2%] glycolic acid and 0.5% salicylic acid, you can use it every morning and evening to remove dead skin cells without irritating your skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing, apply an appropriate amount onto a cotton pad or into your palms.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently sweep or pat across the face, avoiding the eye area.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow the toner to absorb fully before applying serum or moisturizer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIf new to exfoliating toners, start by using 2–3 times a week, then gradually increase frequency as tolerated.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring the daytime, always apply sunscreen after use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBest used after cleansing, morning or evening.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor dull or rough skin texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen pores feel congested or clogged\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo help remove dead skin cells and excess oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor improving skin clarity and smoothness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a gentle exfoliation and brightening skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eAvoid combining with strong exfoliating acids, retinol, or harsh scrubs on the same day to help prevent irritation and over-exfoliation.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially oily, combination, dull, and acne-prone skin needing gentle exfoliation, pore care, and smoother skin texture.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017351569636,"sku":"10255362323","price":362.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1733903602.62841354161951457_4920523531779604729.jpg?v=1779676077"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-150ml","title":"[Beauty of Joseon] Glow Replenishing Rice Milk 150ml","description":"\u003cp\u003eDuring the Joseon Dynasty, rice bran water, known as migamsu, was used to beautify the skin, much like today's toner or essence. Glow Replenishing Rice Milk modernizes this tradition to maximize skincare benefits. The nutrient-rich rice extract and rice amino acids penetrate deeply to hydrate and smooth dry, rough skin. This toner features a unique dual-layer formula: a moisture layer filled with rice extract for hydration and a powder layer to control sebum. It helps soothe sensitive skin and create a smoother texture, making it an ideal choice for achieving a radiant complexion.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eShake gently before use to mix the dual-layer formula.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing, pour an appropriate amount onto your hands or a cotton pad.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently pat or sweep across the face and neck until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLayer additional applications for extra hydration and glow if desired.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with serum and moisturizer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse morning and evening for best results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse daily, immediately after cleansing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels dry, dull, or dehydrated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo improve skin radiance and softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor lightweight hydration with a milky glow finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo prep the skin for better absorption of the rest of your skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a glow-focused “glass skin” routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eApply 2–3 thin layers for deeply hydrated, plump, radiant skin with a smooth glass-skin finish.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dry, dehydrated, dull, and sensitive skin needing lightweight nourishment, hydration, and glow care.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017355272420,"sku":"10349358880","price":439.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1733903597.60393473230298404_3316545271779604727.jpg?v=1779676153"},{"product_id":"beauty-of-joseon-dynasty-cream-100ml","title":"[Beauty of Joseon] Dynasty Cream 100ml","description":"\u003cp\u003eThis product is a moisturizing cream that makes your skin moist and tight.\u003c\/p\u003e\n\u003cp\u003eThis product comes in a tight texture that creates a thin film on the skin to give active ingredients and moisture deep into the skin.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing, toning, and applying serum, take an appropriate amount of cream.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently apply evenly over the face and neck.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePat lightly into the skin until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse as the final step of your skincare routine to lock in moisture and nourishment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCan be used morning and evening.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring the daytime, follow with sunscreen.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse daily for deep hydration and healthy glow care.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels dry, dull, or dehydrated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo improve skin radiance and elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor strengthening and nourishing the skin barrier\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring colder or dry weather when skin needs extra moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a glow-focused and anti-aging skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eApply a slightly thicker layer at night as a sleeping cream for deeply nourished, plump, glowing skin by morning.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dry, dehydrated, dull, and sensitive skin needing long-lasting hydration, nourishment, and radiant glow care.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017355862244,"sku":"10255417123","price":629.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1733903582.41149633553287014_20588467531779604724.jpg?v=1779676253"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf50-pa-50ml","title":"[Beauty of Joseon] Relief Sun Aqua-fresh Rice+B5 (SPF50+ PA++++) 50ml","description":"\u003cp\u003eRelief Sun Aqua-fresh is formulated with rice seed water and panthenol to quench thirsty skin while protecting the skin from UV rays and external irritants. It is designed to deliver soothing moisture without heavy, greasy finish for those who wish to have sheer finish. Enjoy the same benefits as Relief Sun-no white cast, greasiness, or stickiness-plus added hydration and a quick-absorbing finish for a fresh, natural complexion.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply generously as the final step of your morning skincare routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSpread evenly over the face, neck, and any exposed areas of skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently pat into the skin until fully absorbed for a fresh, lightweight finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReapply every 2–3 hours during prolonged sun exposure, especially after sweating or wiping the face.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse every morning for daily UV protection and hydration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor oily, combination, or dehydrated skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring hot or humid weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBefore makeup for a lightweight, fresh base\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels greasy but still needs hydration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a lightweight “glass skin” skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eThis sunscreen has a refreshing watery texture that layers beautifully under makeup without pilling or feeling heavy.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially oily, combination, sensitive, and dehydrated skin looking for lightweight sun protection with fresh hydration.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017363300580,"sku":"10758859325","price":381.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_main_images_17754639861779604718.jpg?v=1779676604"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-50ml-spf50-pa","title":"[Beauty of Joseon] Relief Sun: Rice + Probiotics 50ml (SPF50+ PA++++)","description":"\u003cp\u003eThis product is an sunscreen soft to the skin to block UV rays. And it also contains soothing ingredients to keep the skin moisturized and more moisture than inorganic sunscreen, which makes it adhere well to the skin.\u003c\/p\u003e\n\u003cp\u003eThis product comes in a moist cream texture and moisture essence without any oiliness, so it absorbs into the skin well without white residue.\u003c\/p\u003e\n\u003cp\u003eThis product contains less harmful ingredients, making it safe to use for men and women for all ages throughout the four seasons.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply generously as the final step of your morning skincare routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSpread evenly over the face, neck, and any exposed areas of skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently pat into the skin until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReapply every 2–3 hours during prolonged sun exposure, especially after sweating or wiping the face.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse every morning for daily UV protection.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBefore makeup for a smooth, dewy finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels dry or dehydrated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor sensitive skin needing gentle sun protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring daily outdoor activities and commuting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a hydrating “glass skin” skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eThis sunscreen doubles beautifully as a lightweight moisturizing base under makeup, leaving the skin radiant without a greasy feel.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dry, sensitive, dehydrated, and combination skin looking for lightweight, hydrating sun protection with a natural glow.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017364087012,"sku":"10255019036","price":470.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1720786225.571779604715.jpg?v=1779676687"},{"product_id":"beauty-of-joseon-matte-sun-stick-mugwort-camelia-18g-spf50-pa","title":"[Beauty of Joseon] Matte sun stick : Mugwort + Camelia 18g (SPF50+ PA++++)","description":"\u003cp\u003eA lightweight matte sunscreen stick that provides powerful SPF50+ PA++++ protection while controlling excess oil and shine. Infused with mugwort and camellia extracts, this smooth, non-greasy formula helps soothe the skin, blur the appearance of pores, and leave a soft matte finish without feeling heavy or sticky. Perfect for easy, mess-free sunscreen reapplication throughout the day — even over makeup.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply as the final step of your morning skincare routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTwist the sun stick up slightly and glide evenly over the face and neck.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReapply throughout the day, especially on areas exposed to sunlight.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCan be applied over makeup without disturbing your base.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReapply every 2–3 hours during prolonged sun exposure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse every morning for daily UV protection.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor oily or combination skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring outdoor activities and commuting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor easy sunscreen reapplication during the day\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUnder or over makeup for a smooth matte finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring hot or humid weather when skin feels greasy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eUse on the T-zone and oily areas during the day to reduce excess shine while refreshing your sun protection.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially oily, combination, acne-prone, and sensitive skin looking for lightweight, non-greasy sun protection with a soft matte finish.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017364578532,"sku":"10254930616","price":469.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1712735009.12803970_L1779604713.jpg?v=1779676762"},{"product_id":"beauty-of-joseon-revive-eye-cream-ginseng-retinal-30ml","title":"[Beauty of Joseon] Revive Eye Cream Ginseng + Retinol 30ml","description":"\u003cp\u003eThe product has a silky and nutritious texture that spreads softly and does not leave a sticky feeling after use.\u003c\/p\u003e\n\u003cp\u003eWhen the protein that maintains the elasticity of the dermal layer of the skin is insufficient, collagen and hyaluronic acid in the dermal layer of the skin decrease, causing wrinkles on the skin, and this eye cream helps improve wrinkles around the eyes by mixing panax ginseng root extract and retinol.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing, toning, and applying serum, dispense a small amount of eye cream.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently apply around the under-eye area using your ring finger.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePat lightly until fully absorbed, avoiding direct contact with the eyes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStart by using 2–3 times a week, then gradually increase frequency as tolerated.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCan also be applied to fine lines around the mouth or forehead for targeted care.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring the daytime, always apply sunscreen after use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBest used in the evening as part of your nighttime skincare routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor fine lines and wrinkles around the eyes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen under-eyes look tired, puffy, or dull\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo improve firmness and skin elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor smoothing uneven texture around the eye area\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of an anti-aging skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eIf you are new to retinal products, introduce it slowly into your routine and avoid combining it with strong exfoliating acids on the same night to minimize irritation.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dry, mature, dull, and tired under-eye areas needing firming, smoothing, and anti-aging care.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017369559268,"sku":"10255338635","price":369.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1712211858.2fb8ba64-f49a-407f-a64c-6fcd301602d11779604707.jpg?v=1779676860"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin-30ml","title":"[Beauty of Joseon] Revive Serum: Ginseng + Snail Mucin 30ml","description":"\u003cp\u003eThis is a serum that helps moisturize and nourish the skin with wrinkle treatment and whitening effects.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing and toning, apply 2–3 drops of serum to the face.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently pat into the skin until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocus on dry, dull, or tired-looking areas if needed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with moisturizer to lock in hydration and nourishment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse morning and evening.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring the daytime, apply sunscreen after use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse daily for hydration, repair, and revitalizing care.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels dry, dehydrated, or tired\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo improve skin elasticity and smooth texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor supporting skin repair and barrier recovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin looks dull or lacks radiance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of an anti-aging and glow-focused skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eApply onto slightly damp skin after toner for enhanced absorption and a plump, healthy glass-skin glow.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dry, dehydrated, dull, sensitive, and mature skin needing hydration, nourishment, and skin-repair support.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017377587428,"sku":"10255351386","price":440.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1662034036.image_1588079204397_25001779604704.png?v=1779676958"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"[Beauty of Joseon] Glow Serum: Propolis + Niacinamide 30ml","description":"\u003cp\u003eThis product is a serum that helps moisturize dry skin without oiliness.\u003c\/p\u003e\n\u003cp\u003eThis product comes in a honey-like tight texture that is not sticky and helps make the skin glow by moisturizing the skin.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing and toning, apply 2–3 drops of serum to the face.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently pat into the skin until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocus on areas with redness, dullness, or uneven texture if needed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with moisturizer to lock in hydration and glow.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse morning and evening.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring the daytime, apply sunscreen after use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse daily for glowing, balanced, and hydrated skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin looks dull or tired\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring breakouts or post-acne marks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo help control excess oil while maintaining hydration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor calming redness and improving skin radiance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a glow-focused skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eThis serum layers beautifully under makeup and helps create a healthy “glass skin” glow without feeling greasy.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially oily, combination, acne-prone, dull, and dehydrated skin needing brightening, soothing, and lightweight hydration.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017389711588,"sku":"10254979301","price":400.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1662034019.image_1588079123905_25001779604792.png?v=1779677088"},{"product_id":"beauty-of-joseon-stay-fresh-tone-up-sunscreen-spf50-pa-50ml-2colors","title":"[Beauty of Joseon] Stay Fresh Tone-Up Sunscreen SPF50+ PA++++ 50ml (2colors)","description":"\u003cp\u003eThis high-performance base prep creates a crystal-clear, radiant complexion while delivering 24-hour hydration through an 80% moisture essence formula. It effectively shields skin from thermal aging in extreme heat and ensures a seamless, non-comedogenic finish that keeps your makeup flawless. Choose the Purple filter to neutralize yellow undertones for a transparent, cool-toned glow, or the Green filter to calm redness and achieve a balanced, soothing skin tone.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply generously as the final step of your morning skincare routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSpread evenly over the face, neck, and any exposed areas of skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBlend carefully for an even tone-up effect and natural finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReapply every 2–3 hours during prolonged sun exposure, especially after sweating or wiping the face.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCan be worn alone or under makeup as a brightening makeup base.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse every morning for daily UV protection and skin tone enhancement.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBefore makeup as a tone-up primer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin looks dull or uneven\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor lightweight sun protection with a natural brightening effect\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring outdoor activities or daily commuting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen you want a fresh, smooth, radiant complexion without heavy foundation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eApply in thin layers and blend evenly around the jawline and neck for the most natural tone-up finish.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dull, uneven, combination, and sensitive skin looking for lightweight SPF protection with a fresh tone-up effect.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"#Purple","offer_id":49017405702372,"sku":"A0250111","price":389.0,"currency_code":"ZAR","in_stock":true},{"title":"#Green","offer_id":49017405735140,"sku":"A0250111","price":389.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1774424192.A00000025011104ko1779604779.jpg?v=1779677273"},{"product_id":"beauty-of-joseon-pore-firming-serum-red-bean-pdrn-peptide-30ml","title":"[Beauty of Joseon] Pore Firming Serum (Red Bean PDRN+Peptide) 30ml","description":"\u003cp\u003eThis innovative serum combines traditional Red Bean extract with plant-derived PDRN to provide intensive care for enlarged pores and loss of elasticity. Rich in saponins and proteins, red bean helps clear impurities, while PDRN works to revitalize and firm up sagging skin from within. Its lightweight, moisture-rich texture absorbs quickly without stickiness, effectively tightening pores and refining skin texture for a smoother appearance. Formulated to be gentle on sensitive skin, this serum serves as a powerful solution for achieving a resilient, healthy, and more youthful-looking complexion.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing and toning, apply 2–3 drops of serum to the face.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocus on areas with enlarged pores, uneven texture, or excess oil.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently pat into the skin until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with moisturizer to lock in hydration and firming benefits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse morning and evening.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring the daytime, apply sunscreen after use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse daily for pore-refining and firming care.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor enlarged or visible pores\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels oily but dehydrated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo improve skin elasticity and texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor smoother, firmer-looking skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a pore-care and anti-aging skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eStore the serum in a cool place or refrigerator for an extra refreshing effect that helps tighten the appearance of pores and calm excess oiliness.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially oily, combination, acne-prone, and textured skin needing pore care, lightweight hydration, and skin-firming support.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017417367780,"sku":"A247196","price":489.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1772693574.2026-03-031740041779604775.jpg?v=1779677380"},{"product_id":"beauty-of-joseon-revive-under-eye-patch-ginseng-retinal-93g-60ea","title":"[Beauty of Joseon] Revive Under Eye Patch Ginseng + Retinal 93g\/60ea","description":"\u003cp\u003eA rejuvenating hydrogel eye patch infused with ginseng water, retinal, and pearl glow to visibly firm, under-eye clarity Improvement, and smooth wrinkles, puffiness, and dark circles.\u003c\/p\u003e\n\u003cp\u003eProof in Every Wing\u003c\/p\u003e\n\u003cp\u003eTarget wrinkles, puffiness, and dark circles with these wing-shaped hydrogel eye patches powered by Ginseng Water and Retinal. Designed to visibly firm, lift, and brighten the delicate under-eye area, each patch melts into skin, delivering deep hydration and clinically proven wrinkle reduction by 20.08% in just two weeks. Experience gentle yet powerful Hanbang care for tired eyes — with results that speak for themselves.\u003c\/p\u003e\n\u003cp\u003eNo-Slip, Melting Hydrogel\u003c\/p\u003e\n\u003cp\u003eInfused with a rich, revitalizing essence, the pearl-glow hydrogel adheres comfortably without slipping, gradually thinning as ingredients absorb. The patches deliver instant hydration and a refreshing glow without residue.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing, toning, and applying serum, use the included spatula to pick up one eye patch.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply the patch under the eyes, ensuring it sits comfortably against the skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave on for 15–20 minutes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRemove the patches and gently pat the remaining essence into the skin until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with eye cream or moisturizer if desired.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sunscreen during the day when using retinal products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBest used in the evening as part of your nighttime skincare routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor fine lines and wrinkles around the eyes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen under-eyes look tired, puffy, or dull\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo improve skin firmness and elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor dry or dehydrated under-eye areas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of an anti-aging and brightening eye-care routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eStore the patches in the refrigerator for an extra cooling and depuffing effect that helps refresh tired eyes.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dry, mature, tired, and dull under-eye areas needing firming, smoothing, and hydrating care.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017424969956,"sku":"12379607141","price":425.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1764915954.20013717082526068_670811631779604771.jpg?v=1779677459"},{"product_id":"beauty-of-joseon-red-bean-water-gel-100ml","title":"[Beauty of Joseon] Red Bean Water Gel 100ml","description":"\u003cp\u003eRed Bean Water Gel helps supply moisture and manage pores.\u003c\/p\u003e\n\u003cp\u003eAs our skin ages, the moisture and oil content of the skin itself decreases, and when the skin becomes dry, wrinkles are easily formed, and if the skin is not replenished with moisture, the skin secretes more sebum than usual to protect itself; as a result, inflammatory skin troubles may occur due to excessive oil content with insufficient moisture, so it is important to maintain the skin's own oil-moisture balance to keep the skin in a healthy state, so it is necessary to take care with the corresponding product.\u003c\/p\u003e\n\u003cp\u003eOur brand’s first cream, ”Dynasty Cream”, was created to provide rich moisture to the skin and help maintain an appropriate oil-water balance, and after feedback from many customers for the past 5 years and more, we created the Red Bean Water Gel after reaching the conclusion that we need to add a moisturizing cream with new ingredients and a new formula.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing, toning, and applying serum, take an appropriate amount of gel cream.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently apply evenly over the face and neck.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePat lightly until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocus on oily or dehydrated areas if needed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse morning and evening as your moisturizing step.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring the daytime, follow with sunscreen.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse daily for lightweight hydration and oil balance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor oily or combination skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels dehydrated but greasy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring hot or humid weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo help maintain moisture without heaviness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs a lightweight moisturizer before makeup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eStore the gel cream in the refrigerator for an extra cooling and refreshing effect that helps calm overheated skin.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially oily, combination, acne-prone, and dehydrated skin needing lightweight hydration and fresh moisture care.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017426870500,"sku":"10254559943","price":395.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1741698995.41143139160818650_20070341031779604758.jpg?v=1779677525"},{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask-140ml","title":"[Beauty of Joseon] Red Bean Refreshing Pore Mask 140ml","description":"\u003cp\u003eThe Red Bean Refreshing Pore Mask is a product that helps to care for pores and completes clear skin.\u003c\/p\u003e\n\u003cp\u003eOur pores are the way for sebum to exit, and the pores widen as excessively secreted sebum and dead skin cells accumulate on this path, so this product is needed to go through the three steps of managing pores, removing dead skin cells accumulated in pores, and washing away sebum and wastes accumulated in pores, and by lowering the skin temperature.\u003c\/p\u003e\n\u003cp\u003eIt is a non-drying, moist clay-type product, with the soft mud formulation with a sense of moisture without dryness or tightness helps to absorb sebum and remove waste, while managing pores with a refreshing cooling sensation.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing, apply an even layer of the mask onto dry skin, avoiding the eye and lip areas.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocus on oily or congested areas such as the T-zone and nose if needed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave on for 5–10 minutes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently rinse off with lukewarm water while lightly massaging the skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with toner, serum, and moisturizer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse 1–2 times a week for best results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse whenever skin feels oily, congested, or rough.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor enlarged pores and excess sebum\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels overheated or greasy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo help smooth uneven texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring hot or humid weather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a pore-care and oil-balancing skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eAvoid letting the mask dry completely hard on the skin to help maintain hydration and prevent tightness.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially oily, combination, acne-prone, and congested skin needing pore care, gentle exfoliation, and oil control.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017428345060,"sku":"10255251644","price":400.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1741698991.41141983138700149_5174656391779604754.jpg?v=1779677599"},{"product_id":"beauty-of-joseon-light-on-serum-centella-vita-c-30ml","title":"[Beauty of Joseon] Light On Serum : Centella + Vita C 30ml","description":"\u003cp\u003e\u003cstrong\u003eEnhances Skin Radiance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReduces Irritation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImproves Skin Tone‎\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eInfused with 68% Centella Asiatica extract and 10% 3-O-Ethyl Ascorbic Acid, this serum brightens and soothes the skin. The stable Vitamin C derivative provides excellent absorption without irritation, while Centella Asiatica enhances hydration and skin tone for a luminous complexion.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing and toning, apply 1–2 pumps of serum to the face.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently spread evenly across the skin, avoiding the eye area.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePat lightly until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with moisturizer to lock in hydration and brightening benefits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse morning and evening.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring the daytime, always apply sunscreen after use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse daily for brightening and calming care.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin looks dull or uneven\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo help fade dark spots and post-acne marks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring redness or skin irritation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor sensitive skin needing gentle Vitamin C care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a glow-focused skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eIf you are new to Vitamin C, start by using the serum once daily and gradually increase frequency as your skin adjusts.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially sensitive, dull, uneven, and acne-prone skin needing brightening, calming, and lightweight hydration.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017429033188,"sku":"10255206486","price":355.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1741698975.114972868167434448_19938899331779604750.jpg?v=1779677661"},{"product_id":"beauty-of-joseon-centella-asiatica-calming-mask-25ml-x-10ea","title":"[Beauty of Joseon] Centella Asiatica Calming Mask 25ml X 10ea","description":"\u003cp\u003eDiscover the power of rice and honey with our new wash-off mask, the Ground Rice and Honey Glow Mask. This mask harnesses the power of upcycled makgeolli lees, a byproduct of traditional Korean rice wine, to deliver potent skin benefits. Enriched with natural rice hull powder and 5% honey, it provides deep hydration, improves skin texture, and helps soothe inflammatory skin conditions like acne.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing and toning, carefully apply the sheet mask evenly onto the face.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave on for 10–20 minutes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRemove the mask and gently pat the remaining essence into the skin until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with moisturizer to lock in hydration and soothing care.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCan be used morning or evening.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse 2–3 times a week or whenever skin feels irritated, sensitive, or overheated.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDuring breakouts or redness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAfter sun exposure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels dry, tight, or stressed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAfter exfoliation or active skincare treatments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a calming and barrier-support skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eStore the mask in the refrigerator before use for an extra cooling and soothing effect that helps calm redness and puffiness.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially sensitive, irritated, acne-prone, and dehydrated skin needing calming hydration and skin barrier support.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017429590244,"sku":"10255234096","price":365.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1741698941.44228521886741649_18362771211779604740.jpg?v=1779677776"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask-150ml","title":"[Beauty of Joseon] Ground Rice and Honey Glow Mask 150ml","description":"\u003cp\u003eDiscover the power of rice and honey with our new wash-off mask, the Ground Rice and Honey Glow Mask. This mask harnesses the power of upcycled makgeolli lees, a byproduct of traditional Korean rice wine, to deliver potent skin benefits. Enriched with natural rice hull powder and 5% honey, it provides deep hydration, improves skin texture, and helps soothe inflammatory skin conditions like acne.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing, apply an even layer of the mask onto dry skin, avoiding the eye and lip areas.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave on for 10–15 minutes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently massage with a little lukewarm water before rinsing to help exfoliate and soften the skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly and follow with toner, serum, and moisturizer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse 1–2 times a week for best results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse whenever skin feels dull, rough, dry, or congested.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor boosting glow and radiance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels dehydrated or flaky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo gently exfoliate and smooth texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBefore special occasions for soft, luminous skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a relaxing self-care skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eUse before makeup application or events for smoother, plumper, glowing skin with a healthy honey-like radiance.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dull, dry, rough, dehydrated, and sensitive skin needing gentle exfoliation, nourishment, and glow care.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017429885156,"sku":"10349295102","price":410.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1733903608.45610353403149379_2539210551779604732.jpg?v=1779677863"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel-100ml","title":"[Beauty of Joseon] Apricot Blossom Peeling Gel 100ml","description":"\u003cp\u003eThis product prevents inflammatory skin problems and keeps the skin bright by removing excessive sebum and dead skin cells on the skin caused by aging, ultraviolet rays, and stress.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing, apply a generous amount to dry skin, avoiding the eye and lip areas.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently massage in circular motions for about 1 minute until dead skin cells begin to roll away.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly with lukewarm water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with toner, serum, and moisturizer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse 1–2 times per week depending on your skin’s sensitivity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse whenever skin feels rough, dull, or congested.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eTo gently remove dead skin cells\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor smoothing uneven texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBefore makeup for softer, smoother skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin looks dull or lacks radiance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a gentle exfoliation routine for sensitive skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eAvoid using together with strong exfoliating acids or retinol on the same day to prevent over-exfoliation and irritation.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially sensitive, dull, rough, and congested skin needing gentle exfoliation and brightening care.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017709363428,"sku":"10255153823","price":285.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1662034002.image_1634175242866_25001779604811.png?v=1779682330"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30ml","title":"[Beauty of Joseon] Calming Serum Green Tea + Panthenol 30ml","description":"\u003cp\u003eThis serum was created to help soothe skin irritated by UV rays and other external factors.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWe selected green tea, an iconic antioxidant, and mugwort, an herb that helps soothe skin, as the base ingredients. We wanted to maximize the skin protection benefits through panthenol as a way to create the greatest synergy between these ingredients. Green tea and mugwort provide moisture and soothe the skin, while panthenol acts as a moisture barrier to protect the skin from becoming irritated.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing and toning, apply 2–3 drops of serum to the face.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently pat into the skin until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocus on irritated, red, or sensitive areas if needed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with moisturizer to lock in hydration and soothing benefits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse morning and evening.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring the daytime, apply sunscreen after use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse daily whenever skin feels sensitive, irritated, or stressed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDuring redness or breakouts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAfter exfoliation or active skincare treatments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen the skin barrier feels weakened\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor calming overheated or inflamed skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a soothing and hydration-focused skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eStore the serum in the refrigerator for an extra cooling and calming effect on irritated or overheated skin.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially sensitive, acne-prone, irritated, and dehydrated skin needing calming hydration and barrier support.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017710772452,"sku":"10255268001","price":345.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1662034005.abde9e9f-85a6-43d3-8a32-86fae1a74f471779604808.jpg?v=1779682488"},{"product_id":"beauty-of-joseon-dynasty-cream-50ml","title":"[Beauty of Joseon] Dynasty Cream 50ml","description":"\u003cp\u003eThis product is a moisturizing cream that makes your skin moist and tight.\u003c\/p\u003e\n\u003cp\u003eThis product comes in a tight texture that creates a thin film on the skin to give active ingredients and moisture deep into the skin.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing, toning, and applying serum, take an appropriate amount of cream.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently apply evenly over the face and neck.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePat lightly into the skin until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse as the final step of your skincare routine to lock in moisture and nourishment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCan be used morning and evening.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring the daytime, follow with sunscreen.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse daily for deep hydration and healthy glow care.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels dry, dull, or dehydrated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo improve skin radiance and elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor strengthening and nourishing the skin barrier\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring colder or dry weather when skin needs extra moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a glow-focused and anti-aging skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eApply a slightly thicker layer at night as a sleeping cream for deeply nourished, plump, glowing skin by morning.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dry, dehydrated, dull, and sensitive skin needing long-lasting hydration, nourishment, and radiant glow care.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017711067364,"sku":"10255374037","price":629.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1662034008.7ad87feb-8768-4828-baf5-86760d7c69b51779604806.jpg?v=1779682573"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"[Beauty of Joseon] Ginseng Cleansing Oil 210ml","description":"\u003cp\u003eThe role of cleansing oil is to gently dissolve wastes and to help them off the skin through the emulsification process.\u003c\/p\u003e\n\u003cp\u003eThe BOJ team has tested many products on the market to find a suitable oil as a cleansing base ingredient for a long time.\u003c\/p\u003e\n\u003cp\u003eIt is a thin oil with a water-like consistency, so it can be cleansed freshly without the heavy feeling of oil.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eDispense 2–3 pumps of cleansing oil onto dry hands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently massage onto dry face in circular motions to dissolve makeup, sunscreen, and impurities.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdd a small amount of lukewarm water to emulsify the oil into a milky texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContinue massaging gently, then rinse thoroughly with water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with a water-based cleanser for a complete double cleanse.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBest used in the evening as the first step of your cleansing routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor removing makeup and sunscreen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen pores feel congested or oily\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo help dissolve excess sebum and impurities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a double-cleansing routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor maintaining soft, hydrated skin without stripping moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eMassage gently around the nose and chin area for 30–60 seconds to help loosen blackheads and clogged pores.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dry, combination, sensitive, and congested skin needing gentle yet effective cleansing and nourishment.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017712247012,"sku":"10255327174","price":420.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1662034010.c7ed6033-070f-4ac3-8280-da78f63d055f1779604802.jpg?v=1779682653"},{"product_id":"beauty-of-joseon-ginseng-essence-water-150ml","title":"[Beauty of Joseon] Ginseng Essence Water 150ml","description":"\u003cp\u003eThis product helps resolve the problem of the lack of moisture, which is the cause of oily and dry skin, dead skin cells, and sensitive skin.\u003c\/p\u003e\n\u003cp\u003eThis is a plant-based toner that does not include animal ingredients.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing, pour an appropriate amount into your hands or onto a cotton pad.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently pat or sweep across the face and neck until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLayer additional applications for extra hydration if desired.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with serum and moisturizer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse morning and evening for best results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse daily, immediately after cleansing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels dry, dull, or dehydrated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo improve skin elasticity and radiance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor soothing and nourishing tired-looking skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo prep the skin for better absorption of the rest of your skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of an anti-aging and glow-focused skincare routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eApply multiple thin layers using the “7 skin” method for deeply hydrated, plump, glass-like skin.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dry, dehydrated, dull, and mature skin needing hydration, nourishment, and healthy glow support.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017738789092,"sku":"10255316726","price":320.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1662034013.49ef8f1a-334e-4ec2-addd-e39ee1816a5d1779604799.jpg?v=1779682830"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30ml","title":"[Beauty of Joseon] Glow Deep Serum: Rice + Alpha-Arbutin 30ml","description":"\u003cp\u003eThis product helps reduce pigmentation on the skin caused by exposure to ultraviolet rays.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eAfter cleansing and toning, apply 2–3 drops of serum to the face.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently pat into the skin until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocus on areas with dark spots, uneven tone, or dullness if needed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with moisturizer to lock in hydration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse morning and evening.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring the daytime, always apply sunscreen after use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse daily for brightening and glow-enhancing care.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin looks dull or uneven\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo help fade dark spots and post-acne marks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor improving overall skin radiance and clarity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels dehydrated but needs lightweight hydration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAs part of a glow-focused “glass skin” routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003ePair with sunscreen daily to help prevent new pigmentation and maintain a brighter, more even complexion.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dull, uneven, dehydrated, and sensitive skin looking for brightening care and radiant hydration.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49017741017316,"sku":"10255305986","price":399.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1662034016.image_1634175203350_25001779604796.png?v=1779682962"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-50ml-spf50-pa","title":"[Beauty of Joseon] Ginseng Moist Sun Serum 50ml (SPF50+ PA++++)","description":"\u003cp\u003eEveryday exposure to UV rays can harm our skin, leading to reduced elasticity and premature aging. It's vital to use sunscreen for daily protection against these effects. Yet, many avoid sunscreen due to its typically oily texture, white cast, and inconvenience of inclusion in their skincare regimen.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply generously as the final step of your morning skincare routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDispense an appropriate amount and spread evenly across the face and neck.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently pat into the skin until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReapply every 2–3 hours during prolonged sun exposure, especially after sweating or wiping the face.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhen to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse every morning for daily sun protection and hydration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBefore makeup for a fresh, dewy glow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen skin feels dry or dehydrated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor lightweight daily SPF without heaviness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDuring hot or humid weather due to its serum-like texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo protect against UV damage while nourishing the skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eThis sun serum works beautifully as a lightweight moisturizer and sunscreen in one, making it perfect for achieving healthy “glass skin” without a greasy finish.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eAll skin types, especially dry, dehydrated, sensitive, and combination skin looking for hydrating sun protection with a radiant finish.\u003c\/p\u003e\n\u003cp\u003eOur unique, surfactant-free capsule serum formula absorbs seamlessly into the skin, offering a refreshing feel and total protection from UV rays.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49030653411556,"sku":"10255055401","price":350.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/files\/product_images_1733283040.57066015406224016_9093211071779789947.jpg?v=1779790017"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/6002\/7876\/collections\/IMG-3796.webp?v=1779650155","url":"https:\/\/honeyskinco.co.za\/collections\/beauty-of-joseon.oembed","provider":"Honey Skin Co","version":"1.0","type":"link"}